A Plant Influencer Gets A Digital Home
BRAND STRATEGY, BRAND IDENTITY, Photo Curation, WEBSITE DESIGN, & E-Commerce integration
the scope:
Prior to working together, Phoebe of Welcome to the Jungle Home was running a successful plant-focused Instagram account with around 20K followers. As she began to sell her unique plant tarp product, followers expressed frustration with her sales method which included a Google Sheet and a personal Venmo account.
With plans to expand her product line, we began working together to develop the brand's visual identity and voice, which all came together on a new website with e-commerce features.
the challenge:
my role:
the outcome:
Leading this project across brand strategy, brand identity, and website design, I tapped into both creative and research skills.
Users were abandoning their purchases due to a challenging and lengthy checkout process.
Beyond Instagram and a curated photo style, there was no consistent brand experience.
Even with a tight timeline. we were able to get the new site up in time to be featured in a Domino Magazine on gardening tools.
This prompted the Shop to quickly sell out of inventory and capture emails of future shoppers.
Project Wins
Since working together, Phoebe of Welcome to the Jungle Home went from no email list of to over 800 potential customers by using waitlists for product drops to generate buzz. She launched 3 unique products and continues to add more to her Shop in 2021. Her instagram following has also grown over 50K through strategic brand partnerships that are now highlighted on the site and allow her to showcase her experience to future partnerships. The biggest win of all is the online Shop. By using Shopify Lite to sell her products almost on auto-pilot, she converts plant lovers to consumers all while building upon her reputation as a thought leader in the plant space.
Key Take-Aways
